How Link Building Works

Search engines like Google, Yahoo, and MSN, use a complex algorithm to determine which sites will be listed first for any given keyword that people use to search. And the higher you are listed in the search engine results, the more traffic your site will get.

One of the most important factors in that algorithm is the number of "backlinks" your site has. A backlink is a link from an external website that leads back to your site. One way to acquire these links back to your site is to contact the webmasters of many different sites - most likely hundreds - to request such a link.

Our service does the work for you. When you register for our service, One Way Text Links provides those links back to your site. Each week, the number of sites that link back to you increases.

Link Relevance

Another part of the algorithm that the search engines use to rank your site is called link relevance. This refers to the type and quality of the sites that link back to yours. There is a "page rank" or "importance" value that gets assigned to each site by the search engines. In building links, it is better to have sites with higher Page Rank or importance linking back to you rather than sites that are not ranked very high. One Way Text Links maintains a directory of those desired high quality links. And now you don't have to spend hundreds of hours manually trading links with other webmasters - we do the work for you.

Linking is probably the most significant element of the search engines' algorithms to rank sites, and is essential for any online marketing campaign. The more popular your site, the higher it is ranked, and the more traffic you will receive. The simplicity of our product makes it easy to see that One Way Text Links is the easiest way to achieve these increased rankings.

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